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The Flower Shoppe
Make each moment count
Sole project
Project length: 3 weeks
Project Background
Who doesn't like getting flowers? Whether it is for a special occasion, for a special person, or just to make your own space more beautiful. You can go get flowers from your local grocery or floral store but you may not end up finding the exact arrangement you had in mind.
The Flower Shoppe allows you to create or shop unique arrangements sorted by occasion, season, and one's own preference. There are several online floral sites to choose from, but The Flower Shoppe is specifically designed to provide individuals with the opportunity to explore their own creativity.
Project Goals
Identify user pain points and implement solutions for them.
Create a simple and efficient overall web design to cater all user needs.
Identify further opportunities to improve user experience.
Research
Pain Points
"I need to find flower arrangements to customize exactly to my liking"
"I would like flowers sent directly to me instead of me going to several places"
"I love having flowers around my house but don't have time to get them"
"I don't find a good selection of arrangements I want for different occasions"
Survey
How often do you buy floral arrangements?
50%
30%
20%
Once every few weeks at least
Once in a few months at least
Once a year at least
When do you feel the need to buy flowers?
For other people as gifts
For my own place
To make myself happy
For different occasions
Are you looking for anything specific when choosing floral arrangements?
50% Variety
60% Uniqueness
65% Freshness
10% No idea
Variety in selection and Time were the most emphasized pain points for the users. I used an affinity diagram to tackle the challenge of turning these pain points into solutions.
How can the user experience be improved?
Quick checkout
Filtered selection
Show checkout process guide
Provide different categories
What is it that users are looking for?
More selection choices
Convenience
Flower arrangements for different occasions
Provide all necessary details to save time
What design aspects cater all user needs?
Simple and functional
Use of white space to emphasize the product
All screens accessible from homepage
Large images for clear view
Wireframes
More selection choices
Filtered selection
Customization options
More than one checkout option
Convenience of set date & time
Confirmation of purchase
Design
Colors
#F0F6EE
#D4E5CE
#100F10
#707070
Typography
Noto Serif Myanmar Bold
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abcdefghijklmnopqrstuvwxyz
1234567890
Noto Serif Myanmar Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
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